Controversial Advertising Essay examples - 3078 Words

Introduction Advertising texts and images seem to be the most visible and ubiquitous icons of consumer society. The Advertising industry indeed has simultaneously become one of the most powerful and apparently most uncritical institutions of today as well as this, people seemingly have accepted billboard advertising as an usual part of their environment. Nevertheless there sometimes develop certain advertising campaigns undergoing general ideas about what ads are supposed to show and they hence provoke controversial public debates. So called controversial advertising has often been claimed to somehow subvert conventional advertising’s practice by the audiences, justice, advertisers, companies, advertising industry’s self regulating†¦show more content†¦(Compare Vogel 1997) Subversion in that case characterises an aesthetic act of infiltration, that indeed redefines certain subsystem-conventions, but that nor threatens the subsystem’s existence neither really concerns the entire order of society. In order to answer the question, how far advertising can be subversive, I therefore suggest to differentiate two notions of subversion. Referring to Vogel, I assume subversion as a mainly aesthetic presumption on its low-level. Considering the notion’s political connotation, even on this stage the aesthetic redevelopment at least has in any way to be able to reflect the own subsystem. Otherwise it only can be regarded as system’s extension. As high-grade subversion I suggest to assume the recruitment of a subsystem in order to entirely destroy it. In its most extensive perspective that second meaning includes revolutionary subversion as the intentional destruction of the entire society. Since nobody would seriously claim the advertising-industry’s contemporary intention was to destroy capitalist society, the second definition of subversion can be neglected, in order to investigate, how far controversial advertising campaigns contain subversive potentials. It is hence necessary to analyse if and how controversial advertising manage to reflect the subsystem of advertising by challenging its rules and aesthetic conceptions. Commodifying orShow MoreRelated Controversial Television Advertising Essay1498 Words   |  6 PagesControversial Television Advertising We all know from our personal experience that one person’s idea of something offensive often differs from another’s. 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